Total: 3 Sections

Start with the 

  • 100 dream customers
  • industries, size, revenue
  • Geo
  • Tools and Software
  • Roles and Ambitions


  1. New leader
  2. Funds raised
  3. Missed quarter
  4. New job listing

Something that is happening within the company!

eg: when company raised round of funding, they were going to start marketing

Why You?
Why You Now? (trigger)

What is happening in the market?

Eg: 8 touches to convert lead to an opportunity....we can help you with that.

How To Create an ICP

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