Total: 3 Sections

As small a market as possible so that you can solve a very specific problem.

eg: fix business email - Tout App

Once you have defined your ICP in step one - niche down even further.

eg; Sales people - sales people who had to create pipeline

  • Your messaging becomes easier
  • customer conversations are easier

  1. Has URGENT problem

  2. Early adopter mindset

  3. Has Budget

Ideal Customer Profile (ICP) Basics

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