1. Adapt your messaging!
    • Cost savings
    • Safety & Protection
    • Survive Now, Thrive Later
  2. People over Brand
    • People are looking for leadership!
    • People can convey the message better - Serve
    • Put out unique Point of View
  3. Understand Behavior / Market Segmentation
    • People slam on brakes
    • Pain but patient
    • Comfortable
    • Live for today
      • Position as essential, postpone-able or treat!
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Lead Gen 2020 - Adapt

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