ICP - Ideal Customer profile

- Ship Code & Close Deals to impact one of these metrics!

1) Acquisition

They become a user!
How many you acquire - What % sign up

2) Activation

They take a meaning set of steps
a)
b)
c)

How many you activate - What % complete activation once acquired

3) Revenue

a) Freemium

What percent of of Activations generate Revenue (become customers)

4) Retention

What percent stay for how long?

5) Referral

What percent refer?

THESE 5 METRICS BECOME YOUR FLYWHEEL

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SaaS Business Model - Fly Wheel & AARRR

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