ICP - Ideal Customer profile
- Ship Code & Close Deals to impact one of these metrics!
They become a user!
How many you acquire - What % sign up
They take a meaning set of steps
How many you activate - What % complete activation once acquired
What percent of of Activations generate Revenue (become customers)
What percent stay for how long?
What percent refer?
THESE 5 METRICS BECOME YOUR FLYWHEEL