ICP - Ideal Customer profile

- Ship Code & Close Deals to impact one of these metrics!

1) Acqusition

They become a user!
How many you acquire - What % signup

2) Activation

They take a meaning set of steps
a)
b)
c)

How many you activate - What % complete activation once acquired

3) Revenue

a) Freemium

What percent of of Activations generate Revenue (become customers)

4) Retention

What percent stay for how long?

5) Referral

What percent refer?

THESE 5 METRICS BECOME YOUR FLYWHEEL

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