1. Business Parameters

    • Self-service offering for at least $30/mo (anything less is not important enough)
    • Product should be close to end user revenue or fame (get them paid or get them made/fame)
    • Serving awesome people (enjoy working with these people)
  2. Who is the Ideal Customer

    • Important and urgent problem
    • early adopters
    • have money
  3. Build an audience first

    • start the conversations first
    • get your product market fit faster as you have conversations
    • build the sales funnel - 1-1 conversations
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Staring SaaS Today - TK - 3 Principles

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