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Facebook Analytics - Getting Started!

These 19 over the shoulder videos will provide you with a walk-through of Facebook Insights and how to use the data for business decisions.

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Total: 3 Chapters

FB Analytics - Basics

The very first thing you need to do is be familiar with how Facebook analytics work.


All sections

Section 1: The Dashboard


Section 2: Moving Content Over


Section 3: Funnel Tracking


Section 4: Creating Your Dashboard


FB Basics - Module 2

Active user reports, cohorts, journeys and more!


All sections

Section 1: Active Users Report


Section 2: Revenue Tracking


Section 3: Retention


Section 4: Cohorts


Section 5: Breakdowns


Section 6: Journeys


Section 7: Percentile


FB Basics - Module 3

Events, Lifetime Value, Demographics and more!


All sections

Section 1: Events


Section 2: Overlap


Section 3: Lifetime Value


Section 4: Demographics


Section 5: Technology


Section 6: Settings


Section 7: Conclusion


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