Checklists and cheat sheets are among the most effective lead magnets.

Why are checklist so effective?

Well, they are great for a wide range of audiences and can help drive awareness to your primary product or service offering.

A checklist or cheat sheet download by your prospect means they are ready to take action. They are looking for someone (you) to guide them to do it in the most efficient way.

By saying, sure show me your process - your prospect is accepting your claim as an authority, and if you deliver on your claim, then you would have earned that level of authority and respect.

To put it another way, the pain that your checklist or cheat sheet claims to ease is real, and your prospect is ready to commit, and take the actions you outline in your checklist or cheat sheet.

If your checklist or cheat sheet can get your prospects closer to their goal or remove that pain, then they will consider you and authority, and your solution to be an effective one. This will affect how well your full fledge product or service offering performs when you present that solution to them.

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