How To Create an ICP

Start with the 

• 100 dream customers
• industries, size, revenue
• Geo
• Tools and Software
• Roles and Ambitions

https://tkkader.com/yt/startup

Triggers

1. New leader
2. Funds raised
3. Missed quarter
4. New job listing

Something that is happening within the company!

eg: when company raised round of funding, they were going to start marketing

Why You?
Why You Now? (trigger)

What is happening in the market?

Eg: 8 touches to convert lead to an opportunity....we can help you with that.