Ideal Customer Profile (ICP) Basics

As small a market as possible so that you can solve a very specific problem.

eg: fix business email - Tout App

Once you have defined your ICP in step one - niche down even further.

eg; Sales people - sales people who had to create pipeline

• Your messaging becomes easier
• customer conversations are easier

1. Has URGENT problem

2. Early adopter mindset

3. Has Budget