Lead Gen 2020 - Adapt - Sales Funnel - To get Product Market Fit

Adapt your messaging!
- Cost savings
- Safety & Protection
- Survive Now, Thrive Later
People over Brand
- People are looking for leadership!
- People can convey the message better - Serve
- Put out unique Point of View
Understand Behavior / Market Segmentation
- People slam on brakes
- Pain but patient
- Comfortable
- Live for today
  - Position as essential, postpone-able or treat!