ICP - Ideal Customer profile
- Ship Code & Close Deals to impact one of these metrics!
1) Acquisition
They become a user!
How many you acquire - What % sign up
2) Activation
They take a meaning set of steps
a)
b)
c)
How many you activate - What % complete activation once acquired
3) Revenue
a) Freemium
What percent of of Activations generate Revenue (become customers)
4) Retention
What percent stay for how long?
5) Referral
What percent refer?
THESE 5 METRICS BECOME YOUR FLYWHEEL
SaaS Business Model - Fly Wheel & AARRR