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Meribook - a re-imagined documentation and distribution platform to speed up your content marketing process!

Gravatar Alauddin Ahmed wrote this on Mar 08 / 2 comments

Well, it has been quite some time since I last posted here.  So, a brief history is well overdue.  

We started well over three years ago now to build a better note-taking solution, and I believe we did.  But when we decided to market the application, we floundered!

The overcrowded note-taking market is full of FREE software that makes it even harder to compete with a paying product. 

So, we needed to pivot, and as we were looking at what the next steps should be; it was obvious that content marketing and lead gen solution is where businesses were struggling and would pay without blinking if we built something that worked!

We knew that with content creation part already solved, content distribution is where we needed to focus. 

The current process for Lead Magnet creation and distribution is fragmented, cumbersome and time intensive. 

Here is what the current process might look like.

  1. Documentation: The content might get created in Word or Google docs as it has decent collaboration features.
     
  2. Design & Costs: The Word or Google document now needs to be designed into a pleasing PDF format.  This can get costly and time intensive.  Repeat that a few times, and the costs really add up.
     
  3. Tech headache: Depending on your website platform and auto-responder.  How that the lead magnet PDF is delivered can be setup twenty different ways, and many a time it's just setup without a secure delivery method as it is the easiest.
     
  4. The hail-marry follow up: The biggest challenge of following up with your lead,  when the content in your PDF is consumed is completely ignored.  It's a hail-marry with an automatic email after 2 to 3 days. 
    For all we know the person just downloaded the PDF but did not consume it, but we assume!
     
  5. Time to market: All the above challenges have one thing in common, they add time to your product launch or marketing efforts, and the costs associated with the delays can be substantial.

Now, realizing these pain points, we knew we can build on the distribution aspect in Meribook 'note taking' app, and tackle the design and tech headache to speed up your content marketing and distribution process.

We wanted to re-imagine Lead Magnet creation & distribution.

So, starting 2018 we focused on a rebuild and 15 months later, I am happy to say that the current iteration of Meribook solves the documentation and distribution aspect of your Lead Magnet in a simple an intuitive way. 

With Meribook, your Lead Magnet distribution can be as simple as

  1. Clicking a button to enable campaign mode for your content.
  2. Copy the embed code on your website to capture leads.

Want a demo?

Checkout - https://get.meribook.com where I share my notes from a podcast on Business, Sales & Scaling as a lead magnet!

 

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ALAUDDIN AHMED WROTE this on Mar 08 There are 2 COMMENTS.


Vivian

on 02 Apr 19
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